Guide To...Printed Tissue Paper

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21 September 2020

Why Buy Custom Printed Tissue?

Printed tissue paper is a great option for both online and brick and mortar retail stores. Printed tissue has a premium quality feel, and can provide the perfect finishing touch for luxury brands to use as part of their retail packaging. It can also act as an ideal dust protector for delicate items such as ceramics, jewellery, gifts, and glass products. Printed tissue paper is also a surprisingly cost-effective and stylish way of branding and packing your product, with a wide variety of styles, print options, and finishes to choose from to perfectly match your brand image.

From a design and branding perspective, printed tissue paper is an incredibly versatile product in terms of design options and styles. At the moment, we are seeing an increased in popularity of white tissue paper printed with a white logo, providing a sleek and minimalist design which particularly suits luxury lifestyle brands. We have also printed a stunning gold logo onto white tissue for a popular cosmetics company, proving how well white paper can make colours pop. Alternatively, for a bolder and more striking design, we have also printed chequered and tartan tissue paper for prominent clothing brands, which are a great way to reinforce your brand image.

M&S Tissue Paper

How Is It Printed?

Tissue paper is typically printed either flexographically or lithographically, allowing for a wide range of potential design options and run lengths. These designs can include metallic and fluorescent prints, ad well as printing on black, pantone matching colours, and full colour printing. Both of these methods require printing plates, with flexography using a large engraved roller to print the design, whilst lithography uses a smaller plate, making for a typically more cost-effective option. When purchasing printed tissue paper, there is a one-off initial cost to create the printing plates, however, once they are made the cost of reorders decrease significantly to make for a low-cost and effective way to improve the purchasing and unboxing experience.

Jelly Printed Tissue

Machine Finished Tissue

Machine Finished tissue or 'MF' is a crisp paper that features a matte finish on both sides. This professional finish and texture often lead to this being considered a better-quality paper, and this style is typically preferred by many leading brands such as Harrods, Selfridges, and Boots. Our range of MF tissue is also Acid- Free, this means that it has a neutral PH and won’t tarnish or damage the goods whilst they are wrapped up. This also makes it a favourite of jewellers and clothing retailers.

Jacada Printed Tissue

Machine Glazed Tissue

Machine Glazed printed tissue ('MG' for short) is widely used by brick and mortar retailers for wrapping their products at the counter, and it is most common in the crockery and footwear sectors to help protect products from damage after purchase. This is a cost-effective alternative to machine finished, as it is made from virgin pulp and is glazed on one side, although it can still be recycled after use.

Childrens Salon Printed Tissue

 Short Run Tissue

Short run tissue paper is the perfect option for businesses looking to buy a small number of reams. For example, short run tissue is popular for special occasions such as sales, exhibitions, and launch events wherein brands are changing their packaging for a limited time or are giving away gift bags and promotional gifts. As well as producing tissue paper in volume, we can also offer a service for overprinting very small runs of bespoke branded tissue paper.

 

 

To view or order a sample of our printed tissue, click here.