Spotlight On - 11 Degrees

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By Nicola Samples 3 February 2020

We have recently started working with 11 Degrees, an urban lifestyle brand from the North of England. 11 Degrees was launched in 2014, with Geordie Shore’s Gaz Beadle as the face of the brand, alongside co-owner Andrew Hayton (who is also the owner of Urban Celebrity, a men’s urban fashion store). The pair, based out of the Lake District, set out to design a sportswear-inspired brand to refresh the high street. The duo were later joined by Steve Kitchen in 2015. The brand uses high quality fabrics and innovative designs to push the boundaries of men’s street wear. Unsurprisingly, their innate style stretches from their store, to their marketing.

Gaz, alongside fellow Geordie Shore favourites, and friends including Dapper Laughs and Mario Falcone, promote the brand across social media. This has allowed the brand to grow organically amongst the group’s shared followers. 11 Degrees now boasts a whole host of famous names and faces promoting the brand. This includes cricketing hero, Ben Stokes, and fellow sporting greats such as Lionel Messi, Angel Di Maria, and Tony Bellew. Even musicians like Craig David have been donning the 11 degrees brand.


11 Degrees reached out to us to provide them with water bottles that would make a statement. In early July, 11 Degrees became the official sponsors of the FIB Benicàssim Festival and, in preparation for this, we designed a range of stunning Foldable Water Bottles in the shape of one of 11 Degrees’ iconic white tees. This Foldable Shirt Water Bottle is a great way to promote the brand, whilst also being easy to reuse and carry throughout the festival. Even more so, given the increasing level of environmental awareness amongst festival-goers, and the search for the perfect reusable bottle. A big win for the festival, the brand, and the lucky customers!


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